ThatRabbit.com Entertainment Business Networking Mixer Atlanta

THAT RABBIT’ RECORD POOL

One of the industry’s well-kept secrets is that record pools often have more of an initial impact than the popular musical outlets. So what is a record pool and what makes it so important and different?

‘That Rabbit’ Record Pool is the urban industry’s prominent DJ Association serving as a distribution vehicle for new music releases. ‘That Rabbit’ Record Pool allows individual artist, producers, singers, songwriters, independent record companies and corporations to distribute their promotional materials to a large number of key DJ’s and nightclubs without the expense of tracking and mailing to hundreds of DJs in dozens of markets.

Not just any DJ can be apart of ‘That Rabbit’ Record Pool. Only current working club DJ’s, mixshow radio DJs, radio personality, program director, music director, or highly requested mobile DJ’s can request for FREE admission to the pool. Each DJ is compelled to provide feedback of the song’s response, as well as individual charts of all the songs they spin from ‘That Rabbit’ Record Pool.

‘That Rabbit’ then compiles the charts into one extensive chart, which represents how good each song is doing in their respective region. These charts are available not only sent to the record labels that submitted the music, but also to top industry trade magazines and commercial radio stations. In-turn, commercial radio stations use these charts as a guide to help determine what songs should be added into their rotation.

Now, you can more positively direct your attention to individual markets, making an efficient and cost effective campaign for your project. So you see now how important record pools can be to breaking a new artist in the industry!

‘That Rabbit’ Record Pool’s Director, Ray Hamilton, maintains excellent relationships with entertainment executives worldwide. At ‘That Rabbit’ we take music from record labels (indie, major, unsigned), and supply the new music these labels provide to our DJs.

The selected DJs are obligated to play the new music in an attempt to “break the record. Before a song reaches the radio stations, television and stores, record pools get the product to distribute to the DJs. The DJs in turn, break the music in the streets, clubs, mixtapes, and radios. Because of their direct connection to the streets, DJs have the power to either make or break a project.

Using today’s technology, ‘That Rabbit’ Record Pool is the most cost-effective way to promote your music. Only a few years ago, record labels would supply record pools with Vinyls and CDs according to the DJs preference. Now with DJ software programs like Mixxx, Serato… DJs are starting to accept only high broadcast quality MP3’s. Now that’s as efficient as it gets!

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